About us

What Is

Hi I'm Rob Hughes, owner and founder of Ayida.
In 1978 I had my first experience with video games playing Space Invaders (which got me addicted) in the local leisure centre. From then on computers and video games became a passion for me.

When I was eleven I got my first home computer – a Sinclair ZX81 (I loved that machine) and then a ZX Spectrum, and that really was my only hobby throughout my teenage years!

It wasn’t until 1993 (after owning many different platforms and spending a lot of money on them) that I began to realise that I should really be working with my passion rather than just mucking around and building machines for fun.

What Is

After working in the IT services industry for nearly ten years I decided (along with my wife Beth) that we should setup a company to provide that personal service (and passion) to it’s clients. Ayida was born (the name coming from the Goddess of Rainbows and meaning “Happy” ) in 2003.

Since then we have grown quite a bit (offering many services), and we work with many small to medium sized business supporting them by taking the stress out of IT. We’re a tight team (see The Team page) , flexible and still have the desire to help everyone we work with by working as a partner with our customers.

In my spare time I still play video games (and have now got all of my five children into gaming) and I collect retro PC and video game hardware and do a bit of kickboxing!

Why not book a call with me to discuss how we can make your IT run smoothly?

What our clients say about us.


Values, Vision and Mission

Our Values

We build strong client relationships.
We find flexible solutions for our clients.
We are honest and fair.
We value every member of our team.
We welcome challenges.

Our Vision

To make technology accessible to all our clients, working as a team to meet all challenges.

Our mission

To deliver effective IT solutions to all our clients, enabling them to utilise technology in their businesses in the most efficient way.

Working Together

Let's talk

We're here to ease your IT pains! Click the button below to book a call with Rob to see how we can make your life easier!
Call us on +441216614820